Marketers eagerly make use of such consumer profiles, so that the consumer is quickly informed selectively and receives selective offers, whereby the offer is determined for him. His free will and choice are disappearing, his world is getting smaller and smaller and manipulation is lurking. It should no longer be about the collection or availability of data, it should be about the use of available data. The customer becomes a victim of his own data Where data was intended to make more customization possible, a trade in data has arisen that every party can use.
Data has become so valuable that the customer is now a victim of his own data. This has gone so far that a concept such as “filter bubble”, placing a consumer in a certain group on the basis of available data, is becoming an important trend. The growing importance of data and its collection are now leading to actions under the guise of privacy. It is understandable that governments have reacted impulsively to counter these developments. So also that job function email list everyone is suddenly talking about his "privacy", the alleged protection of his own "I". But those privacy-based responses don't solve anything and turn out to be counterproductive. The way the government thinks to protect privacy has long been outdated online. It makes no sense to impose all kinds of requirements on whether or not data may be collected.
Personal data is distributed in so many ways and in so many ways consciously or unconsciously, via laptop, tablet, mobile phone or their own car by consumers themselves. Trying to prevent the dissemination of data is therefore a pointless and outdated approach. It even goes so far that consumers are willing to give up their privacy. They make their data available for free or paid. More is now known about every person online than he remembers about himself. It's about how companies handle our data It should therefore no longer be about collecting or making data available.